Mastering Real Estate Niche Neighborhoods w/ Chris Hagerman
Overview
In this episode of the Realtor180 podcast, join Shawn Kunkler, the founder of the Homeward Associates group in San Francisco, as he sits down with Realtor Chris Hagerman, a rising star in the real estate industry. Together, they dive into the world of real estate marketing, sharing their strategies, tips, and insights for success. From personalized marketing approaches to leveraging social media effectively, this conversation is a goldmine of knowledge for real estate professionals looking to enhance their marketing efforts.
Finding What Works: Tailoring Marketing Strategies
Shawn and Chris emphasize the importance of understanding their specific market and target audience when developing marketing strategies. They discuss the value of finding what works best for their clientele, and Shawn shares his successful tactic of sending review requests to clients a week before closing, capitalizing on their positive mindset. They also stress the need for making it easy for clients to leave reviews and provide contact information, ensuring a seamless experience.
Social Media: Choosing Quality Over Quantity
The conversation shifts to the use of social media as a marketing tool. Shawn and Chris agree that it's crucial to choose platforms based on where they get the most engagement, rather than trying to maintain a presence on every platform. They discuss the importance of identifying a target niche and tailoring marketing efforts accordingly. Chris highlights the value of having a Google My Business profile, including the significance of adding an email for easy client accessibility.
Becoming Local Experts: Leveraging Google and Personalized Marketing
Shawn and Chris delve into the benefits of being local guides on Google and how it enhances their reputation as local experts. They discuss the importance of personalized marketing and segmenting their audience. Shawn emphasizes the need for different marketing approaches when dealing with buyers and sellers, recognizing that their needs and goals differ. They stress the ineffectiveness of generic marketing messages and highlight the importance of segmenting lists and targeting specific audiences.
This conversation between Shawn Kunkler and Chris Hagerman provides valuable insights into real estate marketing strategies. From finding what works best for your market to utilizing social media effectively, the key takeaway is the importance of tailoring marketing efforts to specific audiences. By personalizing their approach, leveraging Google My Business, and providing a seamless client experience, real estate professionals can elevate their marketing game and achieve greater success. Embrace these strategies, adapt them to your market, and watch your real estate business thrive in the competitive landscape. Tune in to this episode of Realtor180 and unlock the secrets to mastering real estate marketing.
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Realtor180 is a weekly show dedicated to connecting you to top-performing agents nationwide to learn their insider secrets for succeeding on a massive scale. Each week we will discover fresh marketing ideas, business strategies, and doses of inspiration to grow your business to the next level. More importantly, we will hear firsthand from industry experts about the pitfalls to avoid making along the way.
Hit that subscribe button, grab a notebook and sit back because today we will dig into the one thing that will help you turn your business around 180 degrees.
Your host Shawn Kunkler is a San Francisco Realtor and the founder of the Homeward Associates team at Compass.